ABOUT MUCHAS J.
Designed & Made in Singapore
Conceptualized in 1994 by local designer, Ms Jasmine Boo, Muchas J. has its roots in bridal fashion. Starting out as a small bridal hand-made accessories boutique in the corner of Mandarin Orchard Hotel shopping arcade. Muchas J. has grown steadily over the years. Through collaborations with well-known bridal boutiques, Muchas J. has successfully built a strong clientele. Today, Muchas J. has evolved and is better known as a designer brand of jewelry and hair accessories.
Echoing Ms Boo’s philosophy of providing quality and affordable accessories Muchas J. uses only premium materials that are meticulously handpicked. Embellished with Swarovski crystals, Muchas J.’s products combine style with luxury. Each jewelry and hair accessories is crafted with care, presenting a distinct palette of colours that is the centerpiece of any outfit. Designed with the contemporary woman in mind, she pays special attention to the needs of an active city life.
Born in Singapore. Made in Singapore. In light of Muchas J.’s strong belief in quality, Muchas J.’s products are subjected to stringent control standards to ensure consistency whilst epitomising beauty and grace.
ABOUT THE DESIGNER
Ms Jasmine Boo is the mastermind behind the designs of Muchas J.. After graduating from the National University of Singapore in 1992, Ms Boo decided to transform her childhood hobby into a promising career. As a young woman fuelled by the passion to design and create alluring pieces of art, Ms Boo started experimenting with clay beads which she handmade herself. Later, Ms Boo opened her boutique at Mandarin Oriental in 1997 and specialized in bridal accessories that were all painstakingly made by hand. Ms Boo’s bridal accessories were adorned by local Singaporean artist Vivian Lai, Mrs Mark Lee and Mrs Chew Chor Meng. In 2000, Ms Boo brought Muchas J. in a new direction and her signature hair accessory collection was born.
Having grown up in Singapore, Ms Boo draws inspiration from the local sights and sounds that add a unique Singaporean flavour to her designs. Her signature collections often infuse art with nature, a nod to the iconic of Garden City Singapore. Ms Boo enjoys working with flowers which are featured in many of her collections as flowers “are delicate yet elegant”. Ms Boo also regularly use semi-precious stones to create exquisite and classical designs. Her intricate designs reigns in style as well as colours which range from bold shades to muted hues.
Ms Boo demands perfection and applies meticulous craftsmanship to present her designs in contemporary yet simplistic styles. She sets high benchmarks for herself and her strong work ethic is reflected in her designs. As a city woman, she understands the needs and desires of the modern woman and ensures that her designs meet those standards. Through dedication, Ms Boo has created thousands of designs for Muchas J. to date.
WHERE TO FIND US
Takashimaya Department Store Level 1: 391A Orchard Road, Ngee Ann City
Isetan Scotts Level 1: 350 Orchard Road, #03-00 Shaw House, Shaw Theatres
Isetan Katong Level 1: 80 Marine Parade Road, Parkway Parade
Marina Square Shopping Centre: 6 Raffles Boulevard #02-118A Marina Square Singapore 039594
Takashimaya Department Store Level 1: Saigon Centre, 65 Le Loi Street, Ben Nghe Ward, District 1, Hồ Chí Minh, Vietnam